M.A Advertising and Public Relations

This program is ideal for students interested in branding, media communication, and public relations. It provides in-depth knowledge of advertising strategies, consumer behavior, and corporate communication, enabling graduates to build careers in creative and corporate sectors.

The curriculum focuses on advertising and public relations practices. Key subjects include:

• Advertising Principles and Practices
• Public Relations and Corporate Communication
• Media Planning and Buying
• Digital Marketing and Social Media
• Brand Management
• Consumer Behavior
• Copywriting and Creative Strategy
• Event Management
• Research Methodology and Dissertation