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Management
BBA in Strategic Brand Management
Bachelor of Business Administration in Strategic Brand Management
3 YearsPass in 10+2 / PUC / Higher Secondary , min 50%₹60,000 – ₹2,50,000
About the Course
BBA (Strategic Brand Management) focuses on brand strategy, marketing management, consumer behavior, advertising, and digital marketing. The course prepares students for careers in brand management, marketing, advertising agencies, corporate communication, and digital marketing industries.
Why Choose BBA in Strategic Brand Management
BBA in Strategic Brand Management is ideal for students interested in understanding how brands are built and sustained. With rising digital media and market competition, skilled brand managers are in high demand across industries, offering a dynamic career path.
Key Subjects and Curriculum
- The curriculum focuses on brand development, marketing strategies, and consumer behavior to build and manage successful brands in competitive markets. Some of the key subjects included in the program are:
- Principles of Management and Marketing
- Financial Accounting
- Consumer Behavior and Psychology
- Brand Management Fundamentals
- Strategic Brand Positioning
- Integrated Marketing Communications
- Digital Marketing and Social Media Branding
- Advertising and Promotions
- Brand Equity and Valuation
- Market Research and Brand Analytics
- Public Relations and Corporate Communications
Quick Info
Duration
3 YearsMode
on_campusEligibility
Pass in 10+2 / PUC / Higher Secondary , min 50%Avg. Fees
₹60,000 – ₹2,50,000Colleges
11+
Colleges offering this course
Institutions
